• The Impact Of Inward Licensing On New Venture’s Performance. Is inward licensing a winning strategy?
  • Marzano, Maria Azzurra <1986>


  • SECS-P/08 Economia e gestione delle imprese


  • The original idea of the thesis draws on interrelated assumptions: 1) among the tools used, in the markets for technology, for the acquisition of external knowledge, the licensing agreements are acknowledged as one of the most important contractual mechanisms; 2) the liabilities of newness and the liabilities of smallness force new venture to strongly rely on external knowledge sources. Albeit the relevance of this topic, little attention has been paid so far to its investigation, especially in the licensing context; 3) nowadays there is an increasing trend in licensing practices, but the literature on markets for technology focuses almost exclusively on the incentives and rationales that foster firms’ decisions to trade their technologies, under-investigating the role of the acquiring firm, the licensee, overlooking the demand side of the market. Therefore, the thesis investigates the inward licensing phenomenon within the context of new ventures. The main questions that new venture licensee has to address if it decides to undertake an inward licensing strategy, can be summarized as follows: 1) Is convenient for a new venture to choose, as initial technology strategy, the implementation of an inward licensing ? 2) Does this decision affect its survival probabilities? 3) Does the age, at which a new venture becomes a licensee, affect its innovative capabilities? Is it better to undertake a licensing-in strategy soon after founding or to postpone this strategy until the new venture has accumulated significant resources? The findings suggest that new ventures licensees survive less than their non-licensee counterparts; the survival rates are directly connected to the time taken by firms to reach the market;being engaged in licensing-in deals some years after its inception allows a new venture licensee to increase its subsequent capacity to produce innovations.


  • 2014-06-06


  • Doctoral Thesis
  • PeerReviewed


  • application/pdf



Marzano, Maria Azzurra (2014) The Impact Of Inward Licensing On New Venture’s Performance. Is inward licensing a winning strategy? , [Dissertation thesis], Alma Mater Studiorum Università di Bologna. Dottorato di ricerca in General management , 26 Ciclo. DOI 10.6092/unibo/amsdottorato/6496.